101 Tips for Successful SEO

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If you own a business today, a strong web presence is a must. Even if you’re a small, local company that currently handles only in-store traffic on at location services, having a well-designed, navigable website & local SEO will do nothing but boost business. If you have a WIX or WordPress site, that’s great, but it’s time to bring in the big SEO guns with a professional company to help you manage your site effectively. Why? With the right design, wording, and content management, your website can reach a greater audience and transform from “meh” to “oh yeah!”

Start off with a solid, easy-to-search URL. Don’t fill a URL with numbers or tricky abbreviations. Even if this makes a longer URL, if it’s easy to read, it’ll be easier for people to remember and use. This also applies to your meta description for your site. The little piece of information below the link of a search result is almost all someone will read before moving along to the next result. Short, sweet, and to the point with eye-catching verbiage will do wonders for bringing traffic your site. In our society of quick response expectations, the faster you can deliver your point, the better.  

Think of the internet like a massive library. But unlike the Dewey Decimal system, the information you’re looking for is immediately right at your fingertips. That information can only be delivered to you quickly if it’s coded correctly into the system, kind of like a librarian with that index card making sure it’s filed in the right place. The content on your website should be consistent yet unique to you and your business so that when a person is searching for something that your business does, the algorithms will recognize it and show it to them. To market your business effectively, you’ll need to be mindful of the content you want to throw out there and ensure it highlights the best of your business. Pay attention to your keywords and keep consistent with applicable terms to engage people with your site. Google uses crawlers to find webpages during a search and indexes these pages using keywords and monitoring updates and freshness. Keep on top of this to keep on top of the search results list. 

Another major consideration on a website is images. Notice that Google has added an images button right next to the maps and news buttons because it’s such a common place for people to go. Humans are often visual learners so it makes sense that seeing an image would be a first thought when researching just about anything. With this in mind, you’ll want to make sure the images on your website are labeled with exactly the keyword(s) you want. You don’t want to title the image of the coffee mugs you sell as “image 34612;” that goes nowhere. Rather, title them “local artisan coffee mugs” or “handmade coffee mugs” because that’s closer to what someone would type in a search. 

In the end, always remember to prioritize people over search engines. Write for the audience you want to receive your content, and make it flow and be engaging to your readers. The SEO process can be daunting and confusing, but at Utah SEO Company, we make it easy to understand and fun.