In this era of online business, just having a business website or a mobile application is not enough. Consumers today have innumerable choices available at their fingertips. So, you constantly need to remind them of your existence. Not only remind, but you will also need to prove your preference over others. This can be achieved through automated search engines and social media giants. They play a big role in setting the standards of your website for a customer. This finally leads your way into Internet Marketing Strategy which helps to land your business message onto the 'Online Advertisements' and further increase your sales.